As Featured in Campaign Brief and B&T: Panthers Stars Return for a New MyPlace Campaign

Familiar Faces, Smarter Air Conditioning

Created in partnership with Braincells and produced by Sandbox, the new TVC sees Brian To’o, Nathan Cleary and Dylan Edwards bring the “Fresh Prince of Air” to life.

The campaign draws on the players’ natural chemistry and familiar on-field personalities to put an entertaining spin on smarter air conditioning - while showing how MyPlaceIQ Air can help Australian households stay comfortable and use energy more efficiently.

As MyPlace Group General Manager Darren Bee explained in Campaign Brief:

“Our first two campaigns with the Panthers players generated a fantastic response. By playing into events that fans would be familiar with on the field, we can have some fun while showing Australians how our systems can make their air conditioning and energy use smarter.”

Helping Households Use Energy Smarter

MyPlaceIQ Air combines room-by-room zoning with IQe energy-saving technology to help households manage one of the biggest energy users in the home.

IQe can make better use of available solar energy and eligible free electricity periods to pre-condition the home, helping households reduce their reliance on higher-cost energy while maintaining their preferred level of comfort.

For eligible households, MyPlaceIQ Air can help reduce energy bills by up to $617 per year - bringing them closer to zero.

Proud Principal Partner of the Penrith Panthers

As Principal Partner of the Penrith Panthers, MyPlace is proud to continue connecting with Australians through sport.

Our partnership with the Panthers has played an important role in growing awareness of MyPlace across the East Coast, while giving us the opportunity to communicate the benefits of smarter home energy management in a memorable and entertaining way.

“We want viewers to smile and have a laugh when our adverts come on the TV or pop up on their phone, while also discovering how our systems can help bring their energy bills closer to zero,” said Darren.

Where to Watch

The campaign will run across:

• Free-to-air television

• Broadcast video on demand

• Radio

• Online and social channels

• Outdoor advertising

You can also watch the full TVC below:

Credits

Talent: Brian To’o, Nathan Cleary and Dylan Edwards – Penrith Panthers
Agency: Braincells
Art Director: Jon Shaw
Creative Director: Jeff Champtaloup
Project Director: Andrea Bennett
Project Manager: Lucy Moran
Copywriter: Lewis Idle
Production: Sandbox
Director: Jack Connell
Executive Producer: Clint Logan

Special thanks to Campaign Brief and B&T for featuring the campaign.

Ready to discover smarter air conditioning and get your energy bills closer to zero? Learn more about MyPlaceIQ Air.